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When you make contact with a media representative, you are
much more likely to get a story if you offer them complete
information. Give reporters enough information to write a
small piece (up to 200 words) without having to interview
anyone. Small items like this are usually last-minute, deadline
picks, and may be chosen on the completeness of the information.
Designate an interview contact and make sure contact information
for that person is complete and available and that your contact
is able to succinctly and articulately represent the organization/event.
Make sure the information you give out is complete and accurate.
Complete information includes:
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Full names
of artists involved. |
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Full name of
event or opening. |
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Address, telephone
number, e-mail and website of event, organization and
interview contact. |
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Names of works
involved, if applicable. |
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Description
of work (even quotes from critics). |
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Prior exhibits/shows/events
by the same artist or organization that may be relevant
or interesting. |
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A basic short
form (no more than 500 words) Curriculum Vitae that you
update for every show/event. |
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Include images
or graphics. |
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